SOCIETY AND SOCIAL MEDIA: PUBLIC OPINION ON THE PHENOMENON OF USTAD SOLMED AS A SYMBOL OF “RICH AND RELIGION”

Authors

  • Fitri Meliya Sari Universitas Islam Negeri Ar-Raniry Banda Aceh
  • Hanifah Nurdin Universitas Islam Negeri Ar-Raniry Banda Aceh
  • Marini Kristina Situmeang Universitas Islam Negeri Ar-Raniry Banda Aceh
  • Sukma Ari Ragil Putri Monash University, Melbourne
  • Syifaurrahmah Syifaurrahmah Universitas Islam Negeri Ar-Raniry Banda Aceh

DOI:

https://doi.org/10.22373/al-ijtimaiyyah.v11i1.25723

Keywords:

Phenomenon, Rich and Religious, Comments, Netizens, Public Opinion

Abstract

This study analyzes the "Rich and Religious" image of Ustad Solmed as either a controversy or an inspiration through netizen comments on Instagram. This research reveals the dynamics of social media as a space for the production of imagery and social symbols that influence public perception. Using a qualitative approach and sentiment analysis, the study shows that netizens, as a normative majority, highlight the importance of balancing worldly affairs and the hereafter. Ustad Solmed's image is viewed negatively by netizens due to a worldly lifestyle deemed inconsistent with his status as a preacher. In the concept of social reception, acceptance or rejection of the balance between wealth and religiosity affects public perception of material and religious success. If society accepts this balance, a new symbol will emerge in religious practice, influencing religion-based economic life.

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Published

2025-06-30

Issue

Vol. 11 No. 1 (2025)

Section

Articles

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