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NAVIGATION OF IMAGE IN THE MIDST OF BOYCOTT: MARKETING COMMUNICATION STRATEGIES OF COMPANIES IN RESPONDING TO ISRAELI PRODUCT ISSUES

Hasan Sazali, Abdul Rahman Matondang, Bakhrul Khair Amal, Qasem Muhammadi

🏢 Affiliation Details

(1) Hasan Sazali: Universitas Islam Negeri Sumatera Utara

(2) Abdul Rahman Matondang: Universitas Islam Negeri Sumatera Utara

(3) Bakhrul Khair Amal: Universitas Negeri Medan

(4) Qasem Muhammadi: Internasional Institut for Islamic Studies

📄 Pages: 175-195

📊 Views: 144 , ⬇️ Downloads: 88 , 🌐️ DOI: 10.22373/al-ijtimaiyyah.v10i2.25639

📅 Published: 2025-10-27

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