COMMUNICATION MANAGEMENT OF GAMPONG APPARATUS IN COMMUNITY SERVICE

: Apparatus Gampong is a social group that functions to help meet the needs of rural communities, given the obligations and rights that have been determined by the Indonesian state. In realizing the welfare of the community, the gampong is a subsystem of government administration. There are various needs of the community that must be met by the gampong, to avoid this interaction conflict, the gampong requires a communication system to maintain a harmonious and structured interaction. Therefore, this study aims to determine the communication management needed by the gampong apparatus in community service and the application of communication management of the gampong apparatus in community service in Samatiga District, West Aceh Regency. The research approach uses qualitative descriptive analytical methods to examine social phenomena on research subjects, namely Keuchik and the Gampong, Tuha Peut, the people in Kuala Bubon Village, Paya Lumpat Village, and Pange Village, as well as the Samatiga Subdistrict Head in Samatiga District. Sources of data obtained through observation, and interviews. The results of the study indicate that communication management facilitates the gampong apparatus in implementing community service activities with a systematic and structured communication flow. The implementation of communication management is carried out by the gampong apparatus with the stages of planning for service activities needed by the community, then determining the implementation of activities, distributing policies for community service activities, and controlling community service activities so that communication flow is maintained in accordance with the service program design that has been formed.

set the APBG and disbursed village funds in January, but in 2022 there was a delay in disbursement because it had not set APBG . This clarified by Salman Alfarisi that there village whose tenure ended in 2022. 4 The conditions mentioned above should not occur continuously in community services by the village. For this reason, communication management is needed in carrying out tasks and achieving common goals as expected. Thus, communication management becomes a demand for service activities to bridge the gap between good communication procedures and communication practices.

Communication Management
Management is a combination of two different basic concepts, the basic concept of management is more about managing the process, while the concept of communication is the transmission of information processes and interaction processes. 5 The two concepts show differences from the two different studies, but the two concepts can be integrated into a special study in communication studies. 6 Communication management is management that can form a good and optimal communication flow by creating coordination, not overlapping, as well as providing solutions if there are differences in opinions between members, thus communication management is management that is determined in communication activities. 7 Communication management is a field of management that involves humans as resources, many tools and methods mostly depend on human factors and management is one of them. 8 Role follows the characteristics of members working in different geographic locations. 9 To create a good relationship, it is necessary to understand characteristics human apparatus gampong as the main driver of communication management seeks to interact with stakeholders and utilize communication channels such as to-face discussions and group discussions. 10 Management allows the management of harmonious communication, creating effective communication. A systematic process of communicating is able to create a common goal. It is important to manage proper and structured communication in realizing the managed planning of organizational functions in the social system. 11 Communication management is a combination of the concept of communication with management which is applied to the communication settings. 12 The concept of management shows structured and systematic activities, management as an art shows management activities that cannot be restructured, because of uncertain and continuous conditions. 13 Onong U Effendy in Fifi Hasmawati classifies communication in management into four parts, namely; First, vertical communication occurs in two directions from superiors to subordinates and vice versa. Second, horizontal communication occurs in both directions with the same level. Third, external communication takes place in two directions between the organization and external parties. Fourth, policy communication and information flow are formed by patterns of relationships or communication networks. 14 In organizations, management functions will always use the interaction process so that it can be understood in organizing the activities that are formed. 15

Communication Management of Function
In government organizations, one of the challenges of communication lies in how to convey information throughout the organization and how to receive information. Need a system that manages the flow of information, the information flow process consists of three ways, namely simultaneously, sequentially, and in combination Both require good cooperation between the structural relations of the apparatus and in community service activities. 17 Communication management in an organization has two functions, as a tool to equalize the understanding of all members in the organization and as a tool to move other people in the members according to the information provided. The leader's role is to instruct team members to work by the rules, the end goal is to gain profits or achieve targets.
Communication management can also be realized to maintain the relationship between members. 18 Good communication can certainly avoid internal conflicts that can lead to suboptimal cooperation. Below are some other functions of communication management in the organization, including the following: a. Communication management as control in the level of authority and formal guidelines that must be obeyed by the apparatus. b. Communication management as a motivation to the apparatus what to do, and what to do to improve substandard performance. c. Communication management as a form of emotional disclosure by facilitating the release of emotional expression of feelings and fulfillment of social needs. d. Communication management as the delivery of information needed by the apparatus to make decisions through the delivery of data to identify and evaluate alternative options. 19

Services
Services are activities that involve the process of using the mind, mind, five senses and limbs with or without assistive devices, which are carried out by someone to get something desired in the form of goods or services. 20 Services in the governance of the Republic of Indonesia are described in article 1 no. 25 of 2009 that, activities or series of activities in the context of fulfilling service needs in accordance with statutory regulations for every 17  citizen and resident of goods, services, and/or administrative services provided by public service providers. 21 Munir called service is a process of change through the activities of people who are directly services. 22 Community service seeks to meet the needs of people or communities who have an interest in government organizations or agencies in accordance with established rules and procedures. Theoretically, the purpose of service is to satisfy the public. To obtain excellent service, it is necessary to have: a. Transparency. Services are open, easy and accessible to all parties who need services and are provided adequately and easily understood. b. Accountability. Accountable services in accordance with the provisions of the legislation. c. conditional. Services that are in accordance with the conditions and capabilities of the apparatus and recipients, namely the community, by adhering to the principles of efficiency and effectiveness. d. Participatory. Services that can encourage community participation in service delivery by taking into account the aspirations, needs, and expectations of the community. e. Equality of Rights. Services that do not discriminate have a balance of rights and obligations seen from any aspect, especially ethnicity, race, religion, class, social status, and others.

Apparatus Gampong
Apparatus is a professional government employee with a work agreement who works for a government agency. The government has the function of making efforts to achieve state goals, while government is all activities that seek to achieve goals. 23 In other words, the apparatus is part of the government that runs the wheels of government, has the conditions determined to be appointed by the authorized official and is approved for a position given the rights and obligations based on the applicable laws and regulations.. 24 apparatus gampong that has a work agreement has a legal umbrella for the empowerment of institutions and customary law at the village/gampong.apparatus village by Azman was starting from Keuchik and his apparatus, Tuha Peut or the Village Consultative Body (BPD), and LKMD. 25 apparatus gampong duties Keuchik.The apparatus gampong is not only to carry out the duties of the Keuchik. 26 It also has a service function covering all aspects of life and livelihood in society, nation and state which are entrusted to certain apparatuses who are functionally responsible for certain areas of the two functions. 27 In the village government system, the organizational structure consists of the Keuchik and gampong apparatus, the gampong in the Qanun of West Aceh Regency Number 7 of 2019 consists of the Gampong, technical implementers (Head of Affairs and Head of Sections), and regional implementers (Kadus/Head of Section). Village chief. 28 Supervisory agencies village government is regulated in Permendagri number 7 of 2008 concerning guidelines for procedures supervision of village government administrators. 29 In the Aceh qanun, institutions The supervision was formed as the Tuha Peut, together with Keuchik formulate policies and help resolve disputes that arise in the community with traditional holders. 30 When viewed from its duties and functions, the Tuha Peut consultation village government administrators village, so that the function of the Tuha Peut is similar to the function of the legislature. Thus Keuchik, the village secretary, the head of the village office, and the head hamlet provide direct services to the community, while Tuha Peut does not have direct contact with community services.

C. Research Methods
This research was aimed at gampong in Samatiga sub-district such as Keuchik and gampong, Tuha Peut, several communities, and Samatiga sub-district head. By using a qualitative approach, which can provide research results in the form of oral or text and the behavior of the people being observed. To minimize the distance between the researcher and the informant, the researcher used a descriptive analytical method. Data collection techniques were carried out through observation, documentation, and interviews.The determination of the research location was determined after making a mapping by referring to BPS data for West Aceh Regency in 2020 with reference to the travel distance from the capital city of Samatiga District, the villages are: Kuala Bubon Village is 0.7 Km away, Paya Lumpat Village is 4 Km away, and Pange Village is 9 Km away.

Description of Area
Samatiga District is a sub-district located in West Aceh district, with the center of the Samatiga District government being in the village of Suak Timah. Samatiga sub-district has an area of 140.69 km2 stretching from the north with Bubon District to the south with the Indian Ocean. Meanwhile, the western area of Samatiga District is bordered by Arongan Lambalek District and on the east side by Johan Pahlawan District. The percentage of Samatiga District area to West Aceh District is 4.81% with the number of villages reaching 32 villages and a population of 14,718 people. The names of the villages in Samatiga District along with the travel distance from the capital city of Samatiga District are as follows.
The division of distances based on calculations from the capital city of Samatiga sub-district as measured from the village of Suak Timah with a point of 0 Km can be grouped into three groups; a.
service communicator at the village. 38 With communication management the gampong can find out the needs of the community and implement it into community service activities. Systematic and structured communication activities can be controlled by the presence of management, the division of tasks and responsibilities to the gampong is also part of the communication management system. Communication management is an effective way to work together to help the community, the gampong can work together to serve the village. 39 The importance of paying attention to communication for village that management communication can create efficient and effective communication optimizing the services needed by the community. 40 The communication management function for the gampong can be used as a tool to equalize the opinions of all gampong and as a motivation to carry out services to the community. Communication management functions as a supervision of community service activities, therefore communication management is very important for the gampong. 41 Apparatus village to work according to the rules and help provide solutions to community service barriers that occur.
In serving the community, of course, understanding the needs of the community according to the circumstances village of eachThrough deliberation in the gampong will determine service activities that are in accordance with local wisdom, and the needs needed by the gampong.apparatus gampong will meet the needs of the community according to local government plans and regulations through the assistance of the Samatiga. 42 Thus, the gampong carries out community service activities following the stages of communication management, in order to facilitate the flow of interaction and sharing of responsibilities among human beings, both between individual gampong apparatus, as well as interaction with the community as recipients of community services.

Application of Communication Management of Gampong Apparatus in The Community Services
The role of gampong in the organizational structure of village government in Kuala Bubon Village, Paya Lumpat Village, and Pange Village is determined by the relationship between the apparatus and other apparatus, the relationship has a pattern of interaction gampong and the flow of information in the communication network. .levels hierarchical, 38  communication networks between gampong can help provide services to people in need.

Apparatus Communication Network Gampong in Community Services
Apparatus gampong in the three villages namely Kuala Bubon Village, Paya Lumpat Village, Pange Village, has been implemented by gampong apparatus, starting from the planning stage begins with reviewing community needs, then continues with a joint meeting to formulate community needs obtained from proposals or ideas. Apparatus gampong participates in planning good service activities and according to existing expertise and facilities. Through joint coordination, service activities can be carried out in a mature manner.
Organizing by determining the implementers of service activities according to the capabilities of the apparatus and local government regulations, so that responsibilities are expected to be carried out properly. Within the scope of village government, it is the village community who are the recipients of services. It is important that the communication process will determine the success of the planned service activities. Communication here is not only concerned with determining solutions and coordination but also accepting responsibility.
The actuality of planning is carried out by distributing tasks to implementing activities according to organization and building harmonious communication with the community as well as using more professional working time. This mastery is a form of feedback from the planning that has been formed by the gampong.
Control activities can be carried out by the village , both Keuchik and Tuha Peut as a whole. As a controller of service activities so that planning can run as it should and obtain good results, control activities are an important part.

Keuchik
Secretary Village

Head of Affairs
Hamlet Head

Section chief Communication Management Flow of Gampong in Community Service
In the control section, the flow of communication management can maintain service activities according to their axis, if there are service obstacles, the communication cycle returns to the planning phase to find a solution. Planning can be carried out starting from internal discussions of the gampong to involving the Samatiga sub-district.apparatus gampong to resolve conflicts in the community and problems in service activities, as explained in the sub-chapter Application of Communication Management of Gampong in Community Services.
Communication Management Cycle of Gampong in Conflict Resolution.

E. Conclusion
The results of research on communication management of gampong apparatus in community services in Samatiga District, West Aceh Regency can be concluded that in general the application of gampong in Samatiga District has carried out management functions, namely planning, organizing, actualizing, and supervising functions as concluded following: 1.
Communication management is used to facilitate the gampong in designing community service programs in accordance with the laws and regulations and the capacity of the gampong to meet the aspirations of the community. Communication management can facilitate the implementation of community service activities because it creates a systematic and structured communication flow so as to provide harmonious interaction between village and also interaction between village officials and the community in carrying out community service activities.

2.
Apparatus gampong starts from the planning stage; by accommodating the aspirations of the community as well as inspiration apparatus gampong to form policies for the implementation of community service activities, then the organizing stage;apparatus gampong has formed policies and selected communicators or implementers of service activities to the community, in the next stage, namely actualization;apparatus gampong distributes tasks in the field to implementers of activities according to organization and can be assisted by gampong , builds harmonious communication with the community as well as more professional use of working time. As well as the evaluation stage; used as a controller of community service activities in order to realize the plans that have been formulated either by maintaining community service activities according to the communication flow or looking for solutions by returning to the planning phase.