Teungku Inong's Career in Social Media and Family Life in Aceh: A Study of Islamic Communication

Fitri Meliya Sari; Ahmad Tamrin Sikumbang; Rubino Rubino

doi:10.22373/gn56dh46

Authors

Fitri Meliya Sari UIN Sumatera Utara
Ahmad Tamrin Sikumbang UIN Sumatera Utara
Rubino Rubino UIN Sumatera Utara

DOI:

https://doi.org/10.22373/gn56dh46

Keywords:

Teungku Inong, social media, family, social roles, female da'wah

Abstract

The rise of social media has opened new spaces for female preachers in Aceh, known as Teungku Inong, to deliver Islamic messages more widely, inclusively, and interactively. This phenomenon reflects the transformation of women's roles in digital da'wah, yet it also presents unique challenges, particularly in balancing public religious engagement with domestic responsibilities. This study aims to analyze the impact of social media careers on the family life of Teungku Inong, focusing on the dynamics of dual roles and the strategies used to achieve work-family balance. A qualitative approach was employed using a case study method, with Ummi Wahyuni from North Aceh as the primary subject. Data were collected through in-depth interviews, daily life observations, and content analysis of social media activities. The findings reveal that the success of Teungku Inong in managing dual roles is significantly influenced by strong emotional and technical support from family members, particularly her husband and siblings. Effective time management, open family communication, and adaptive use of digital technology emerged as key strategies to maintain harmony between domestic duties and da'wah activities. This study underscores the importance of family support and digital literacy as fundamental factors in the professional success of female preachers in the digital era. It contributes to the broader understanding of gender roles in contemporary Islamic communication and recommends the development of policies that support work-family balance for women in religious and social contexts.

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