MEMETAKAN JASA PENDIDIKAN JURUSAN PAI FITK IAIN SURAKARTA MELALUI BUSINESS MODEL CANVAS

Abu Choir

Abstract


This study tries to explore the srategy of mapping the service of Islamic Education Department of Tarbiyah and Teacher Training Faculty of IAIN Surakarta by using business canvas model. The aim of this study is to describe and find business canvas model to map the service of Islamic education department. The result showed that the service mapping of Islamic education department can be used as a media for quality assessment of Islamic education department. Based on the scope of business canvas model which has been designed, analyzed, and finalized, it was found the service mapping of students, lecturers, staffs, FITK leaders, and Islamic education teachers.

Keywords: Service; Islamic Education; Business Canvas Model

Full Text:

PDF

References


Arsyad, Aisyah Tiar, Analisis Kepuasan Pelanggan Terhadap Kualitas Jasa Lembaga Pendidikan “XYZâ€, Bogor: Departemen Manajemen Fakultas Ekonomi dan Manajemen IPB, 2008.

John Naisbitt & Patricia Aburdene, Megatrend 2000,

Jakarta: Binarupa Aksara

Karol, Nathaniel & Sigmund G. Ginsburg, Managing The Higher Education Enterprise, t.t.

Kotler, P. Manajemen Pemasaran, Edisi 12 Jilid 2, Jakarta: PT. Indeks, 2000.

Kotler, P., dan Gary Amstrong. Prinsip-prinsip Pemasaran, terj. Damos Sihombing, Jakarta: Erlangga, 2001.

Lupioyadi, R., Manajemen Pemasaran Jasa: Teori dan Praktik, Jakarta: Penerbit Salemba Empat, 2001.

Marcellia, Susan, “Pengaruh Kualitas Jasa Terhadap Nilai Jasa Pendidlkan Tinggi Dengan Kepercayaan Mahasiswa Sebagai Variabel Antaraâ€, Proceeding Seminar Nasional PESAT, Jakarta: Universitas Gunadanna, 23-24 Agustus 2005.

Nasution, M.N., Manajemen Mutu Terpadu, Edisi Revisi, Bogor: Ghalia Indonesia, 2004.

Osterwalder, A., and Pigneur, Yves, Business Model Generation, New Jersey: John Wiley and Sons, 2010.

__________, Yves., Business Model Generation diterjemahkan dari judul Asli (Business Model Generation), Jakarta: PT. Elex Media Komputindo Kompas Gramedia, 2013.

Rangkuti, F., Measuring Customer Satisfaction. Jakarta: PT. Gramedia Pustaka Utama, 2006.

Riana, Dyah Armi, “Analisis Aspek Bauran Pemasaran Yang berhubungan dengan Loyalitas Pelanggan Rumah Sakit Yadika Tahun 2000â€, Thesis tidak diterbitkan, Jakarta: Pascasarjana Universitas Indonesia, 2002.

Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, Bandung: Alfabeta, 2008..

Tim Penyusun KBBI, Kamus Besar Bahasa Indonesia, Jakarta: Balai Pustaka, 2005.

Tim PPM Manajemen, Business Model Canvas Penerapan di Indonesia, Jakarta: Penerbit PPM, 2012.

Tjiptono, Fandy, Aplikasi TQM dalam Manajemen Perguruan Tinggi, Konsep dan Pelaksanaan, Jakarta: Majalah Usahawan, 1999.

---------------, Pemasaran Jasa. Edisi Pertama. Malang: Bayumedia, 2005.

Yin, Robert K, Studi Kasus Disain dan Metode, Terjemahan oleh Mudzakir, Cet. III, Jakarta: Rajawali, 2000.




DOI: http://dx.doi.org/10.22373/jid.v15i1.562

Refbacks

  • There are currently no refbacks.


Flag Counter

This journal has been indexed by:
 
CopernicusGoogle ScholarSinta 3DOAJMorarefGarudaCrossRef WorldCatBASE
 DIDAKTIKA: Media Ilmiah Pendidikan dan Pengajaran
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License .
except where otherwise noted.