IKLAN POLITIK (Sebuah Tinjauan Mengenai Etika Komunikasi Islam)
DOI:
https://doi.org/10.22373/jp.v1i2.3437Abstract
Iklan politik yang begitu eratnya kaitan dengan manusia. Kerena manusia ditugaskan untuk menyampaikan segenap produktivitas itu sendiri. Mengtransmisikan pesan-pesan politik juga dibekali dengan sejarah peradaban Islam dan ijtihat para intelektual Islam. Dalam kerangka ini, penulis membicarakan iklan poltik. Tulisan ini juga menjelaskan definisi etika komunikasi islam dalam pendekatan qawlan baligho, qawlan sadida, qawlan karieman, qawlan layyinan.. Kajian ini menyimpulkan bahwa transmisi pesan kepada masyarakat mengandung tiga dimensi yaitu materi nornatif, penalaran dan pesatuan umat.References
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Farid Hamid dan Heri Budianto, Ilmu Komunikasi: Sekarang Dan Tantangan Masa Depan, Jakarta: Kencana, 2011
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