Communication and Ethics of Modern Indonesian Business in The Perspective of Islamic Economy Law
Abstract
As one of the countries with the largest Muslim population in the world, Indonesia exhibits a universal modern business environment where Islamic values are not only religious principles, but also serve as a legal framework and social norms. This research seeks to uncover complex legal and moral dilemmas in business communication in Indonesia. This article uses qualitative methods with a communication approach and Islamic economic law. Data was collected by means of literature study or document analysis. This research found how important the relationship between Islamic ethical rules and applicable legal regulations and religious characteristics is in modern communication in the business world in Muslim-majority countries. Therefore, adopting Islamic ethics in the current business communication process in Indonesia is something that is very urgent. Through ethical and legal stakeholder resolutions, businesses will improve their reputation and build trust with stakeholders, and facilitate sustainable economic development in the country. In the context of Islamic economic law, collaboration between ulama and legal experts is very important for companies in Indonesia as a way to ensure compliance with ethics, increase CSR efforts, conduct sharia compliance audits, and fully engage with stakeholders. This study finds the value of collaboration as an instrument of business sustainability, ethical behavior, and engagement with stakeholders.
Keywords
References
Journals and Books
Abari, et.al., “Theoretical Analysis on Persuasive Communication in Advertising and Its Application in Marketing Communication,” EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, No. 1–2 (2021). https://doi.org/10.4314/ejotmas.v8i1-2.17.
Aden, Zainul, et.al., “Putih Sebagai Kulit Ideal: Representasi Warna Kulit Perempuan Ideal Dalam Iklan Dove Body Wash Tahun 2017’, Jurnal Audiens, 3, No. 1 (2021). https://doi.org/10.18196/JAS.V3I1.11806.
Adri, M. Saleh, “Analisis Peluang Dan Tantangan PT. Bank Syariah Indonesia (BSI) Pasca Konversi Dan Merger’, Tesis, UIN Ar-Raniry, 2023.
Ahmad, Arslan, et.al., “Crime and Economic Growth in Developing Countries: Evidence from Pakistan,” Journal of basic and Applied Scientific Research 4, No. 4 (2014).
Ahmad Yani, Teuku, et.al., “Legal Transformation of Trading Businesses into Individual Limited Companies for Indonesian Micro and Small Enterprises,” Jurnal Ilmiah Peuradeun 12, No. 3 (2024). DOI: https://doi.org/10.26811/peuradeun.v12i3.1477.
Bukhari Ali, et.al., “The Preemptive Approach of Ulama in Aceh to Eradicating Corruption,” El-Mashlahah 14, No. 2 (2024). DOI: https://doi.org/10.23971/el-mashlahah.v14i2.8885.
Anggareni, Erike, et.al., “Utilizing the Banking System for Digital Waqf Behavioral Approach of Millennial Muslims,” El-Usrah: Jurnal Hukum Keluarga 7, No. 1 (2024). DOI: http://dx.doi.org/10.22373/ujhk.v7i1.22562.
Bin, Masri, and Abdul Lasi, “The Relationship between E-Marketing Mix Strategy and Integrated Marketing Communication: A Conceptual Framework,” International Journal of Health Economics and Management, (2021).
Calvert, Sandra L., “Children as Consumers: Advertising and Marketing,” Future of Children, (2008). https://doi.org/10.1353/foc.0.0001.
Cao, Dongmei, et.al., “Understanding Consumers’ Social Media Engagement Behaviour: An Examination of the Moderation Effect of Social Media Context,” Journal of Business Research, 122 (2021). https://doi.org/10.1016/j.jbusres.2020.06.025.
Carroll, Archie B., and Kareem M. Shabana, “The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice’, International Journal of Management Reviews 12, No. 1 (2010). https://doi.org/10.1111/j.1468-2370.2009.00275.x
Choi, Yongrok, et.al., “Optimizing Enterprise Risk Management: A Literature Review and Critical Analysis of the Work of Wu and Olson’, Annals of Operations Research 237, No. 1–2 (2016). https://doi.org/10.1007/S10479-015-1789-5.
Chong, Woon Kian, and Nitin Patwa, ‘The Value of Integrity: Empowering SMEs with Ethical Marketing Communication’, Sustainability, (2023). https://doi.org/10.3390/su151511673.
Darmo, Budi, ‘Fetisisme Dalam Iklan Parfum Axe: Sebuah Pemujaan Yang Dilazimkan’ (LPPI UNTAR: UNTAR Press, 2021).
Gulo, Eunike Dwi Saro, et.al., “Penipuan Jual Beli Online (E-Commerce) Dalam Penggunaan Gambar Pada Iklan Yang Tidak Sesuai Dengan Barang Yang Dijual’, Lentera Pancasila: Jurnal Riset Hukum & Pancasila 2, No. 2 (2023).
Hall, D., “Ethics in Advertising,” Canadian Pharmaceutical Journal, 123.7 (1990). https://doi.org/10.5840/BPEJ20032212.
Junaedi, Fajar, et. al., Gelombang Malapetaka Iklan Tanah Air, 1st edn (Yogyakarta: Buku Litera, 2022).
Kalogiannidis, Stavros, ‘Business Trust and Communication as Predictors of Business Growth’, WSEAS Transactions on Business and Economics, 18 (2021). https://doi.org/10.37394/23207.2021.18.138.
Kennedy, Eric, and Francisco Guzmán, “Co-Creation of Brand Identities: Consumer and Industry Influence and Motivations,” Journal of Consumer Marketing 33, No. 5 (2016). Https://Doi.Org/10.1108/Jcm-07-2015-1500.
Khozin Khozin and Umiarso Umiarso, “The Philosophy and Methodology of Islam-Science Integration: Unravelling the Transformation of Indonesian Islamic Higher Institutions,” Ulumuna 23, No. 1 (2019). DOI: https://doi.org/10.20414/ujis.v23i1.359
Kurnianingrum, Trias Palupi, “Urgensi Pelindungan Data Pribadi Konsumen Di Era Ekonomi Digital, Jurnal Kajian 23, No. 3 (2020). 10.22212/kajian.v25i3.3893.
Mills, Adam J., et.al., “The Relationship between Fake News and Advertising: Brand Management in the Era of Programmatic Advertising and Prolific Falsehood,” Journal of Advertising Research 59, No. 1 (2019). https://doi.org/10.2501/jar-2019-007.
Ningsih, Tri Widyastuti, “Pengaruh Islamic Corporate Governance Terhadap Pengungkapan Islamic Social Reporting Pada Perbankan Syariah,” Jurnal Ilmu Ekonomi Dan Bisnis Islam 3, 1 (2021). https://doi.org/10.24239/jiebi.v3i1.37.31-53.
Nurjanah, Siti, et.al., “Mitigating the Digital Age Impact: Collaborative Strategies of State and Religious Institutions for Family Harmony in Indonesia,” El-Usrah: Jurnal Hukum Keluarga 7, No. 2 (2024). DOI: http://dx.doi.org/10.22373/ujhk.v7i2.25754.
Parayil Iqbal, et.al., “Integrating Trust with Extended UTAUT Model: A Study on Islamic Banking Customers’ m-Banking Adoption in the Maldives’, Journal of Islamic Marketing 14, No. 7 (2023). https://doi.org/10.1108/jima-01-2022-0030.
Haris Maiza Putra, et.al., “Reconstruction of the Practice of Siyasa Syar'iyyah During the Islamic Empire's Relevance to the Practice of Sharia Financing CWLS Retail in Indonesia,” Istinbath: Jurnal Hukum Islam 8, No. 2 (2023). DOI: https://doi.org/10.29240/jhi.v8i2.8057.
Setiawan, Rasyid, et.al., “Pentingnya Penerapan Etika Bisnis Pada Perdagangan Secara Elektronik di Indonesia,” Jurnal Sistem Informasi, Akuntansi & Manajemen) 3, No. 1 (2023).
Sitoresmi, Ulupi and Sri Hariyatmi, ‘The Portrait of Women Stereotyping In Indonesia As Depicted In Indonesian Television Commercials’, Widya Wacana 9, 1 (2014).
Syam, Syafruddin, et.al., “Reevaluating the Legal Status of Monosodium Glutamate Consumption: The Indonesian Ulema Council’s Fatwas and Maqāṣid al-Sharī’ah,” Al-Manahij: Jurnal Kajian Hukum Islam 8, No. 2 (2024). DOI: https://doi.org/10.24090/mnh.v18i2.11121.
Story, Mary, and Simone French, ‘Food Advertising and Marketing Directed at Children and Adolescents in the US’, The International Journal of Behavioral Nutrition and Physical Activity, 1 (2004). https://doi.org/10.1186/1479-5868-1-3.
Treviño, Linda K., “Behavioral Ethics in Organizations: A Review’, 32, No. 6 (2006). https://doi.org/10.1177/0149206306294258.
Rule of Laws
DSN-MUI – Dewan Syariah Nasional – Majelis Ulama Indonesia.
Law no. 40 of 2007 concerning Limited Liability Companies.
Law Number 8 of 1995 concerning Capital Markets
Internet Data
Amiluhur, Mohammad Anugerah and Anya Safira, “Pengaruh Brand Logo Bank Syariah Indonesia Terhadap Brand Image: Perbandingan Antara Brand Personality Dan Halal Brand Personality’, 2021. psb.feb.ui.ac.id. (Accessed 25 March 2024)
Badan Perlindungan Konsumen Nasional (BPKN). https://bpkn.go.id/> (accessed 24 March 2024).
Badan Perlindungan Konsumen Nasional (BPKN)’ (Accessed 24 March 2024)
Bank Syariah Indonesia’ [accessed 25 March 2024]
Bank Syariah Indonesia’
Banyak Dikeluhkan Lewat YLKI, Perusahaan E-Commerce Angkat Bicara - Bisnis Tempo.Co’. https://bisnis.tempo.co/read/1295298/banyak-dikeluhkan-lewat-ylki-perusahaan-e-commerce-angkat-bicara. (Accessed 24 March 2024).
Banyak Dikeluhkan Lewat YLKI, Perusahaan E-Commerce Angkat Bicara - Bisnis Tempo.Co. https://bisnis.tempo.co/read. [accessed 24 March 2024]
Bonds & Sukuk’. https://www.idx.co.id/en/market-data/bonds-sukuk/corporate-bonds-sukuk. (accessed 25 March 2024).
BPOM Cabut Izin Edar 4 Kosmetik Karena Langgar Aturan Iklan, Ini Rinciannya’. https://www.kompas.com/tren/read. (Accessed 24 March 2024).
BSI Maslahat Dan BSI Selenggarakan TICKMI-ANTARA News’. https://www.antaranews.com/berita/3881331/bsi-maslahat-dan-bsi-selenggarakan-tickmi. (Accessed 25 March 2024).
BSI Raih Extraordinary Sharia Banking Company on GCG’. https://www.cnbcindonesia.com/news. (Accessed 25 March 2024)
Consumer Complaints Rise in E-Commerce Last Year’. https://bisnisindonesia.id/article/consumer-complaints-rise-in-ecommerce-last-year. (Accessed 24 March 2024).
FTC Issues Rule to Deter Rampant Made in USA Fraud, Federal Trade Commission’. https://www.ftc.gov/news-events/news/press-releases/2021/07/ftc-issues-rule-deter-rampant-made-usa-fraud> (Accessed 24 March 2024).
Iklan Dan Promosi Rokok Masih Terus Membayangi Anak - Kompas.Id’ .https://www.kompas.id/baca/humaniora/2023/07/01/tematik-rokok-iklan-dan-promosi-rokok-masih-terus-membayangi-anak> (Accessed 24 March 2024).
Indonesia Economic Prospects (IEP)’ . https://www.worldbank.org/en/country/indonesia/publication/indonesia-economic-prospect. (Accessed 25 March 2024).
Kementerian Komunikasi Dan Informatika’.
Kementerian Komunikasi Dan Informatika’. https://www.kominfo.go.id/index.php/content/detail (Accessed 24 March 2024).
Marak Kasus Jual Beli Data Pribadi, Dijual Ke Mana?’
Mergernya Bank Syariah Indonesia (BSI) : Mergernya Rakyat Dan Bangkitnya Perekonomian Umat’. https://retizen.republika.co.id. (accessed 25 March 2024.
Otoritas Jasa Keuangan’. https://www.ojk.go.id/id/Default.aspx. (Accessed 25 March 2024).
Qur’an Kemenag’. https://quran.kemenag.go.id/> (accessed 24 March 2024)
Ramai Soal XL Axiata Disebut Jual Data Pengguna, Perusahaan: Tidak Benar’ (accessed 24 March 2024).
Rapor Bank Syariah Masih Merah’
Saham BRIS Melesat Sepekan Saat Saham Bank Syariah Ambles, Ada Apa?’
Siaran Pers: Operasional Bank Syariah Indonesia Kembali Normal Masyarakat Diminta Tenang’. https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/Operasional-Bank-Syariah-Indonesia-Kembali-Normal-Masyarakat-Diminta-Tenang.aspx. (Accessed 25 March 2024).
Tentang SNI-BSN-Badan Standardisasi Nasional - National Standardization Agency of Indonesia-Setting the Standard in Indonesia ISO SNI WTO’. https://www.bsn.go.id/main/sni/isi_sni/5. ((Accessed 24 March 2024).
Tim Ahli BPOM Akui Iklan Galon Sekali Pakai Melanggar Etika’. https://www.viva.co.id/gaya-hidup/kesehatan-intim/1314942-tim-ahli-bpom-akui-iklan-galon-sekali-pakai-melanggar-etika. (Accessed 24 March 2024).
DOI: http://dx.doi.org/10.22373/sjhk.v9i1.22918
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Sadhriany Pertiwi Saleh, Hafied Cangara, Indrianti Sudirman, Alimuddin Unde, Fajar Dwi Putra

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Samarah: Jurnal Hukum Keluarga dan Hukum Islam has been indexed by: