Articles

Default Cover for PRODUCT PRICE PERCEPTIONS ON PRODUCT PURCHASING DECISIONS
Volume 9, Issue 2 (2024)
PRODUCT PRICE PERCEPTIONS ON PRODUCT PURCHASING DECISIONS
Affiliation Details
  • Nur Hasmalawati: Universitas Muhammadiyah Aceh
  • Rizka Dara Vonna: Universitas Muhammadiyah Aceh
  • Vikra Oktariana: Universitas Muhammadiyah Aceh
, Pages: 148-153 , DOI: 10.22373/psikoislamedia.v9i2.26169

Abstract

Price is one of the important considerations for consumers to decide to buy something. This is because consumers certainly expect the money spent to match what is obtained. This study aims to determine the effect of price perception on product purchasing decisions at Tokokopikiri Banda Aceh. The research method used is quantitative research using a sample of 200 people. Data analysis using linear regression test. The results showed that there was an effect of perceived product prices on product purchasing decisions at Tokokopikiri Banda Aceh with a Sig value of 0.001 <0.05. The contribution given by product price perceptions to product purchasing decisions can be seen from the R-Square value, which is 0.634, it means that product price perceptions influence product purchasing decisions at Tokokopikiri Banda Aceh by 63.4%, while the rest is influenced by other variables, such as product quality and sales promotion. When wanting to buy a product, consumers must consider the price offered in accordance with the product produced. In addition, consumers must also be smart to pay attention to the quality and benefits of the products they get. Future researchers are expected to develop research on the factors that influence purchasing decisions using different data analyses, resulting in more accurate research.

27

TOTAL VIEWS

19

DOWNLOADS

ALTMETRICS

References

Data Badan Pusat Statistik (2020). Jumlah rumah makan/restoran menurut kecamatan di kota banda aceh. Diakses pada tanggal 15 Januari 2024 di https://bandaacehkota.bps.go.id/statictable/2021/08/26/112/jumlah-rumah-makan-restoran-menurut-kecamatan-di-kota-banda-aceh-2017-2020.html

Didik. (2022). Keputusan pembelian konsumen marketplace shopee berbasis sosial media marketing. Padangsidimpuan. PT Inovasi Pratama Internasional.

Kholidah, N., & Arifyanto, M., (2020). Faktor-faktor pengambilan keputusan pembelian kosmetik berlabel halal. Penerbit NEM.

Maghfiroh, A (2016). Pengaruh citra merek terhadap minat beli dan keputusan pembelian (survei pada mahasiswa program studi administrasi binis tahun angkatan 2013/2014 fakultas ilmu administrasi universitas brawijaya malang pembeli indosat ooredoo). Jurnal Administrasi Bisnis (JAB). 40 (1): 132-140.

Peter & Olson. (2016). Perilaku Konsumen & Strategi Pemasaran. Jakarta: Salemba Empat.

Pratiwi, Suwendra & Yulianthini. (2014). Pengaruh citra perusahaan, citra produk, dan citra pemakai terhadap keputusan pembelian produk foremost pad distro ruby soho di singaraja. Jurnal Bisma Universitas Pendidikan Ganesha.

Purwanto, A. B., & Risaputro, H. B. (2021). Analisis pengaruh persepsi harga, kualitas produk dan citra merek terhadap keputusan pembelian (studi pada konsumen Sari Roti di Kota Semarang). Riset, Ekonomi, Akuntansi Dan Perpajakan (Rekan), 2(1), 77-88.

Ratnalia. (2024). Data dinas pariwisata dan kebudayaan aceh tahun 2023. Diakses pada tanggal 15 Januari 2023 di https://dialeksis.com/gayahidup/surga-kopi-syariah-menanti-di-banda-aceh/

Schiffman, L.G. dan Kanuk. 2018. Consumer Behaviour. USA: New Jersey Prentice Hall

Sudaryono. (2016). Manajemen pemasaran teori dan implementasi. Yogyakarta: C.V Andi Offset.

Tjiptono, F., & Diana, A. (2018). Pelanggan puas? Tak cukup. Yogyakarta: Andi.

Yuanita, Brenda. (2017). “Pengaruh citra merek, persepsi harga, kualitas produk, dan gaya hidup terhadap keputusan pembelian smartphone oppo”. Manajemen. 1-22.

Zulkarnaini. (2023). Warung kopi, roda ekonomi banda aceh. diakses pada tanggal 15 Januari 2023 di https://www.kompas.id/baca/nusantara/2023/02/27/geiat-kotakopi-roda-ekonomi-banda-aceh.