ANALISIS LAYANAN KENAIKAN JABATAN FUNGSIONAL DOSEN UIN AR-RANIRY BANDA ACEH

Khairan AR, Fransisca Tassia, Raihana Ramadhanulita Nst, Icha Widya, Khairun Ardiansyah

Abstract


The purpose and objective of this study is to analyze the effect of functional promotion services on the satisfaction of lecturers at UIN Ar-Raniry Banda Aceh. Exogenous attributes are based on service theory, which consists of the following attributes: reliability, assurance, tangible, empathy, and responsiveness. After testing the path analysis, the results showed that the total influence of the reliability, assurance, and tangibility attributes on lecturer satisfaction obtained a value of 0.742. These results indicate that the attributes of reliability, assurance, and tangibility have a strong and significant effect on the attributes of lecturer satisfaction. Meanwhile, the results obtained showed that the reliability, assurance, and tangibility attributes on the empathy attribute obtained a total influence value of 0.703. That is, the three attributes have a strong and significant effect on lecturer satisfaction. In addition, the results obtained show that the reliability, assurance, and tangibility attributes have a total effect of 0.634 responsiveness attributes. These results indicate that the reliability, assurance, and tangibility attributes have a strong and significant effect on the responsiveness attribute. Measurement of empathy and responsiveness attributes to satisfaction in total obtained a value of 0.723. These results mean that the attributes of empathy and responsiveness have a strong and significant effect on the attributes of lecturer satisfaction in the process of managing their functional positions.

Keywords


functional promotion services, satisfaction, service theory

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DOI: http://dx.doi.org/10.22373/cj.v7i2.21733

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