Efektivitas Strategi Marketing Mix Terhadap Keputusan Pembelian Konsumen Di Toko Rabbani Kota Bengkulu
DOI:
https://doi.org/10.22373/ekobis.v5i2.11551Keywords:
Efektivitas, Marketing Mix, Keputusan Pembelian KonsumenAbstract
Tujuan penelitian ini adalah untuk mengetahui efektivitas strategi marketing mix terhadap keputusan pembelian konsumen toko Rabbani Kota Bengkulu. Adapun jenis penelitian ini adalah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan observasi. Data yang dikumpulkan dianalisis dengan uji regresi berganda menggunakan Software SPSS 16. Berdasarkan analisis data hasil penelitian menunjukkan bahwa produk, harga, tempat, dan promosi berpengaruh terhadap keputusan pembelian konsumen di Toko Rabbani Bengkulu.References
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