Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content  In Building Public Trust)

Altruis Bizurai Chillyness; Luluk Fikri Zuhriyah

doi:10.22373/jp.v8i1.30149

Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content In Building Public Trust)

Altruis Bizurai Chillyness, Luluk Fikri Zuhriyah

Abstract

This study investigates the communication strategies employed by Koh Dennis Lim in his YouTube da’wah activities, focusing on how he builds public trust through digital platforms. Utilizing a qualitative approach, the research analyzes selected videos and viewer feedback to identify effective persuasive techniques. The findings reveal that Koh Dennis employs a combination of ethos, logos, and pathos to engage his audience. His use of historical narratives, personal testimonies, and relatable analogies fosters emotional connections and enhances credibility. The study highlights the importance of moderate positioning and audience inclusivity, demonstrating that effective da’wah can be achieved without confrontation. By creating a welcoming environment for dialogue, Koh Dennis successfully shifts the paradigm of Islamic preaching from a confrontational to a conversational approach. This research contributes to the understanding of modern religious communication, emphasizing the role of digital media in enhancing the reach and impact of religious messages. The implications of these findings suggest that a soft-power model of da’wah is essential in today’s pluralistic society, where empathy and authenticity are crucial for building trust and fostering engagement.

Keywords

Digital da’wah; Communication strategies; Public trust

Full Text:

PDF

References

Choirin, Muhammad, Arik Dwijayanto, Laila Yumna, and Yusuf Ahmed Muaz. “Nurturing Moderate Islam: Strategic Da’wah Communication in The Digital Era for Generation Z.” International Journal Ihya’’Ulum Al-Din 26, no. 1 (2024): 108–18.

Fadhillah, A. (2022). Contemporary Advertising In Islamic Perspective. Jurnal Peurawi: Media Kajian Komunikasi Islam, 5(1), 1-20.

Gunawan, Reka, and Abdul Muhid. “The Strategy of Da’wah Bil Hal Communication: Literature Review.” KOMUNIKE: Jurnal Komunikasi Penyiaran Islam 14, no. 1 (2022): 33–50.

Hidayah, Milatul. “Komunikasi Dakwah Virtual Dennis Lim Dalam Meraih Kepercayaan Publik Melalui Akun Tiktok@ Kohdennislim.” UIN KH Abdurrahman Wahid Pekalongan, 2024.

Hidayat, Nurul Laila. “Strategi Komunikasi Dakwah Penyuluh Agama Islam Dalam Pembinaan Keluarga Sakinah.” IJIC: Indonesian Journal of Islamic Communication 3, no. 1 (2020): 40–66.

Ikram, Fadlei Dzil, Dita Verolyna, and Intan Kurnia Syaputri. “Karakteristik Pesan Dakwah Influencer Akun Dennis Lim Di Youtube.” Institut Agama Islam Negeri Curup, 2024.

Isnaini, Muhammad, and Ahmad Fauzi. “Islamic Boarding School Marketing Communication and Da’wah Through Tik-Tok.” Dakwatuna: Jurnal Dakwah Dan Komunikasi Islam 8, no. 2 (2022): 180–92.

Koch, Thomas. “Über Die Grundlagen Persuasiver Kommunikation: Communication and Persuasion von Hovland, Irving Und Kelley.” In Schlüsselwerke Der Werbeforschung, 69–78. Springer, 2023.

Lumbu, Aliyandi A, and S Sos. STRATEGI KOMUNIKASI DAKWAH Studi Masyarakat Miskin Perkotaan Dalam Peningkatan Pemahaman Ajaran Agama Islam. Gre Publishing, 2020.

Marwantika, Asna Istya, and Dawam Multazamy Rohmatullah. “Buya Yahya’s Da’wah Message and Crisis Communication Strategy in Responding to the Covid-19 Pandemic.” Jurnal Ilmu Dakwah 42, no. 2 (2022): 308–26.

Muslimin, Muslimin, and Sri Hertimi. “Da’wah Communication Strategy of Kiai Marogan Islamic Boarding School Palembang in the Mass Media.” Wardah 24, no. 1 (2023): 160–78.

Nuraedah, Nuraedah, and Mutawakkil Mutawakkil. “The Da’wah Communication Strategy of Jamaah Tabligh in Sub-District of Tondo, Palu City.” Ilmu Dakwah: Academic Journal for Homiletic Studies 14, no. 2 (2020): 297–316.

Ramadhani, Suci, and Muaz Tanjung. “Communication Strategy in Strengthening Da’wah for the Muallaf Community in North Sumatra.” MUHARRIK: Jurnal Dakwah Dan Sosial 6, no. 1 (2023): 87–104.

Sulaeman, Arif Ramdan, Anhar Fazri, and Fairus Fairus. “Strategi Pemanfaatan Youtube Dalam Bidang Dakwah Oleh Ulama Aceh.” Communication 11, no. 1 (2020): 81–93.

Teng, Shasha, Kok Wei Khong, and Wei Wei Goh. “Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context.” Journal of Internet Commerce 14, no. 1 (2015): 42–64.

Zaini, Akmal Muhamad, and Hilman Mauludin. “Strategi Komunikasi Dakwah Ustaz Marzuki Imron (Ustaz Naruto) Di Youtube.” Lantera: Jurnal Komunikasi Dan Penyiaran Islam 1, no. 1 (2022): 25–38.

Zulyadi, T., Akmal, S., Putri, N., Maulida, T. A., & Fazri, A. (2024). Critical Narrative of Santri Against Fake News and Religious Moderation. Ilmu Dakwah: Academic Journal for Homiletic Studies, 18(2), 319-336.

DOI: http://dx.doi.org/10.22373/jp.v8i1.30149