BISNIS IKLAN HARIAN SERAMBI INDONESIA DALAM MENSEJAHTERAKAN KARYAWAN (Studi Kasus Pada Iklan Display Serambi Indonesia)

Asmaunizar Asmaunizar

Abstract


Print media advertising helps entrepreneurs market their products or services. Advertising provides a sizable income for the company for employee welfare and media development. It is interesting to know how the forms and benefits derived from display advertising in print media, and how the contribution of display advertising to print media in employee welfare. This research was conducted by field research. Field data were analyzed using descriptive-analysis method. The results showed that the benefits derived from display advertising on print media were in two aspects. First, the advantages in the area of ordering. Ordering display advertisements in print media is relatively quite a lot. Second, in the aspect of receiving profits in the form of turnover per day from display advertising. The advantage of display advertising business depends on the number of parties who install and utilize advertising services. The contribution of display advertising business to print media in employee welfare can be seen from two indicators. First, employee satisfaction in working in print media. Second, the income obtained from the display advertising business is seen to have been able to meet the needs of the family.

Keywords


Business; Advertising; Display

Full Text:

PDF

References


Aim Abdulkarim, Pendidikan Kewarganegaraan, (Bandung: Grafindo Media Pratama, 2008)

Alo Liliweri, Komunikasi, (Jakarta: Kencana Prenada Media Group, 2011).

Arif Rahman, Strategi Dahsyat Marketing Mix for Small Busines, (Jakarta: Trans Media Pustaka)

Firsan Nova, Crisis Public Relations: Bagaimana Public Relations Menangani Krisis Perusahaan, (Bandung: Grafindo Media Pratama, tt)

Hamdani M. Syam, “Liputan Beritadi Daerah Konflik: Bentuk Pemberitaan Surat Kabar Serambi Indonesia di Aceh”. Jurnal: Forum IlmiahIndonusa. Vol.IV, No. 3,(September 2007).

Husein Umar, Business an Introduction, (Jakarta: Gramedia Pustaka Utama, 2003)

Idhoofiyatul Fatin dan Mahabbatul Camelia, Bahasa Indonesia, (Jakarta: Cmedia, 2017)

Johar Arifin, Akutansi Manajemen Modern, (Jakarta: Elex Media Komputindo, 2007).

Mahi M. Hikmat, Jurnalistik: Literary Jurnalism, (Jakarta: Kencana Prenada Media Group, 2018),

Mohammad Jeprie, Publikasi Photoshop dengan CS2, (Jakarta: Elex Media Komputindo, 2007)

Muhammad Ismail Yusanto dan Muhammad Karebet Widjajakusuma, Menggagas Bisnis Islam, (Jakarta: Gema Insani Press, 2002)

Muhammad Yaumi, Media dan Teknologi Pembelajaran, (Jakarta: Kencana Prenada Media Group, 2018)

Niken Rachmad, dkk, Etika Pariwara Indoensia: Tata Krama dan Tat Cara Periklanan di Indonesia, cet. 3, (Jakarta: Dewan Periklanan Indonesia, 2007)

Sigit Santosa, Creative advertising: Petunjuk Teknis Mempersiapkan Iklan Cetak dan Elektronik dengan Efisien, (Jakarta: Elex Media Komputindo, 2009)

Sugiyono, Memahami Penelitian Kualitatif: Dilengkapi Contoh Proposal dan Laporan Penelitian, (Bandung: Alfabeta, 2013)

Suharyo dan Fitri, “Struktur Iklan dalam Bahasa Indonesia”. Artikel: Jurusan Bahasa Indonesia FIB UNDIP Semarang

Taufiq Rohman Dhohiri, Pengenalan Sosiologi, (tp: Yudhistira, 2017)

Tim Redaksi, Kamus Bahasa Indonesia, (Jakarta: Pustaka Pelajar, 2008)




DOI: http://dx.doi.org/10.22373/jp.v3i1.6613

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.



View My Stats


sintaDOAJgoogle-scholarmorarefonesearchbasegarudaicidrjiresearchbibNelitiworldcatcrossrefscilit 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Office:

Pascasarjana UIN Ar-Raniry Building,
Jl. Ar-Raniry No. 1, Darussalam,
Banda Aceh - Aceh 23111
Phone : 085173104474
Email : peurawi@ar-raniry.ac.id

Universitas Islam Negeri Ar-Raniry Banda Aceh
www.ar-raniry.ac.id