Exploring Online Cash Waqf Intention among Muslim Students in Indonesia
DOI:
https://doi.org/10.22373/share.32150Abstract
Indonesia possesses immense cash-waqf potential, yet its realization remains significantly below expectations, particularly as philanthropic behavior increasingly shifts toward digital platforms. This study aims to examine the intention determinants of Muslim students’ to donate cash waqf through online platforms in, Indonesia, focusing on West Java, extending the Theory of Planned Behavior with literacy, trust, religiosity, social sustainability awareness, and environmental concern. Employing a cross-sectional quantitative approach, data were collected through a purposive online survey of 475 Muslim university students across the province and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that subjective norms, perceived behavioral control, knowledge, trust, religiosity, and environmental concern significantly and positively influence the intention to donate online cash waqf, while attitude does not exert a direct effect. At the belief level, attitude is shaped by trust, religiosity, social sustainability awareness, and environmental concern, whereas knowledge and social sustainability awareness do not directly predict intention. These findings imply that young Muslims’ participation in online cash waqf is driven less by individual evaluative attitudes and more by social influence, religious commitment, institutional credibility, and pro-environmental values. Accordingly, waqf institutions are encouraged to strengthen social proof mechanisms, streamline digital donation processes, enhance transparency and accountability, expand waqf literacy initiatives, and emphasize measurable social and environmental impacts to increase student engagement and participation.
Abstrak
Eksplorasi Niat Wakaf Tunai Online di Kalangan Mahasiswa Muslim di Indonesia. Indonesia memiliki potensi wakaf tunai yang sangat besar, namun realisasinya masih jauh di bawah harapan, terutama di tengah pergeseran perilaku filantropi ke platform digital. Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi niat mahasiswa Muslim untuk berwakaf uang melalui platform daring di Indonesia, dengan fokus pada wilayah Jawa Barat. Studi ini memperluas kerangka Theory of Planned Behavior dengan menambahkan variabel literasi, kepercayaan, religiositas, kesadaran keberlanjutan sosial, dan kepedulian lingkungan. Penelitian menggunakan pendekatan kuantitatif cross-sectional melalui survei daring terhadap 475 mahasiswa Muslim yang dipilih secara purposif dari berbagai perguruan tinggi di provinsi tersebut. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa norma subjektif, persepsi kontrol perilaku, pengetahuan, kepercayaan, religiositas, dan kepedulian lingkungan berpengaruh positif dan signifikan terhadap niat berwakaf uang secara daring, sedangkan sikap tidak memberikan pengaruh langsung. Pada tingkat keyakinan, sikap dibentuk oleh kepercayaan, religiositas, kesadaran keberlanjutan sosial, dan kepedulian lingkungan, sementara pengetahuan dan kesadaran keberlanjutan sosial tidak memprediksi niat secara langsung. Temuan ini mengimplikasikan bahwa partisipasi mahasiswa Muslim dalam wakaf uang daring lebih dipengaruhi oleh pengaruh sosial, komitmen religius, kredibilitas lembaga, dan nilai pro-lingkungan dibandingkan sikap evaluatif individu. Oleh karena itu, lembaga wakaf disarankan untuk memperkuat mekanisme pengaruh sosial, menyederhanakan proses donasi digital, meningkatkan transparansi dan akuntabilitas, memperluas program literasi wakaf, serta menonjolkan dampak sosial dan lingkungan yang terukur guna meningkatkan keterlibatan dan partisipasi mahasiswa.
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