MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO

Zainur Roziqin, Hefny Rozaq

Abstract


Choosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to improve the quality in order to win the competition. Schools that have a good image in the eyes of the public will win this competition. Therefore, brand image is an important thing that must be considered by education providers. This paper aims to determine the steps to form a brand image in Islamic Senior High School of Nurul Jadid Paiton Probolinggo as an effort to improve competitiveness. This study used a qualitative approach with the method of data mining in the form of observation, interview, and tracing of related documents.The results of this study indicate that there are several steps taken by Islamic Senior High School Of Nurul Jadid institution in forming brand image, which is institutional accreditation, inculcate good student behavior, improve student achievement, improve teacher quality and graduate quality, hold excellent activities, with alumni. These steps can improve competitiveness, with school accreditation, good graduate quality, student achievement, and student behavior have attracted the attention of the community to choose to continue their studies in Islamic Senior High School of Nurul Jadid, as well as being a challenge for other institutions.

Keywords


Branding Image; Competitive Advantage; Islamic senior high School Nurul Jadid

Full Text:

PDF

References


Aeker, D.A. Managing Brand Equety: Capitalizing on the velue Of Brand Name, New York: The Free Prees, 1991.

Afida, Nurul. Pengaruh Brand image Produk Terhadap Loyalitas Konsumen, Skripsi, Jurusan Manajemen Dakwah, Fakultas dakwah, IAIN-Sunan Ampel Surabaya, 2010.

Alma, Buchori. Manajemen Corporate & Pemasaran Jasa Pendidikan, Bandung: Alfabeta.

Bahtiar, Yoyon. Pemasaran Pendidikan, Modul 5, Bandung: Universitas Pendidikan Indonesia, 2010.

Barnawi Dan Mohammad Arifin. “Branded School: Membangun Sekolah Unggul Berbasis Peninggkatan Mutuâ€, Jogjakarta: Ar-Ruzz Media, 2013.

Dedi Wahyudi & Devi Septya Wardani. “Upaya Meningkatkan Aktivitas Dan Hasil Belajar

Akidah Akhlak Melalui Multimedia Lcd Proyektorâ€, Jurnal Ilmiah DIDAKTIKA Agustus 2017 VOL. 18, NO. 1, hal, 1-10-30. DOI: http://dx.doi.org/10.22373/jid.v18i1.3081.

Djunaidi, Much. Ahmad Kholid Alghofari, Dwi Apriati Rahayu. “Upaya Peningkatan Kualitas Layanan Lembaga Bimbingan Belajar Dengan Quality Function Deployment (QFD)â€, Surakarta: Jurnal Ilmiah Teknik Industri Volume 5 Nomer 2, 2006.17-30.

Dr.S.Franklin John, Ms.S.Senith “Factor Branding in Selection of Higher Educational Institutions

in Indiaâ€, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 9, Issue 5 (Mar. - Apr. 2013), hal. 47-80.

Fadjar, A. Malik. Madrasah dan Tantangan Modernitas, Bandung: Mizan, 1998.

Fahrurrozi. Strategi Pemasaran Jasa Dalam Meningkatkan Citra lembaga Pendidikan Islam, Semarang: 2012.

Hidayat, Ara. Pengelolaan Pendidikan: Konsep, Prinsip, Dan aplikasi Dalam Mengelola sekolah dan Madrasah, Yogyakarta: Pustaka Eduka, 2010.

http://bansm.or.id/.

http://ms.wikipedia.org/ wiki/Institusi_pendidikan_dalam_islam#_ref-12 dan lihat Munir Ud-din Ahmed, Muslim Education and the scholer’Social Status up to the 5th Century Muslim era (11 th century christion Era), Zurich: Verlag Der Islam, 1968, iv-vii, 52-84.

Khoirum, Riza dan Wilopo. “PERSEPSI ALUMNI TERHADAP BRAND IMAGE (Survei pada Alumni Fakultas Ilmu Administrasi Universitas Brawijaya)â€, Jurnal Administrasi Bisnis (JAB)|Vol. 55 No. 1 Februari 2018, hal. 70.

Kosim, Muhammad. “Madrasah di indonesia (Pertumbuhan dan perkembangan)“ Tadris 2 No. 1 (2007). 2.

Kotler, Philip. Manajemen Pemasaran, Edisi Milenium, Jakarta: PT. Prehellindo, 2002.

---------. Dasar-Dasar Pemasaran, Jakarta: Indeks, 2001.

---------. Manajemen Pemasaran, Jakarta: PT. Indeks, 2009.

Madrasah Aliyah Nurul Jadid Paiton Probolinggo: Profil MA NURUL JADID , http:// manuruljadid.sch.id.

Mahdalena. “Implementasi Metode Pembelajaran Tahfizh Bagi Murid Bait Qurany Saleh Rahmany (BQSR) Banda Acehâ€, Jurnal Ilmiah DIDAKTIKA Agustus 2017 VOL. 18, NO. 1, hal. 40-78. DOI: http://dx.doi.org/10.22373/jid.v18i1.3084.

Michael Riwuh Kabo, 2009. Membangun Brand image Perusahaan, Jurnal Blog Akademik Dari http://dukonbesar.Blogspot.com/2010/06/membangun-brand-image-perusahaaan.html.

Muchal. Djunaidi, Ahmad Kholid Alghofari, Dwi Apriati Rahayu. Upaya Peningkatan Kualitas Layanan Lembaga Bimbingan Belajar Dengan Quality Function Deployment (QFD), Surakarta: Jurnal Ilmiah Teknik Industri Volume 5 Nomer 2, 2006. 55-68.

Mulyasana, Dedi. Pendidikan Bermutu dan Berdaya Saing, Jogjakarta: Ar-Ruzz Media, 2013.

Munawir, A,W. Kamus Al-Munawir Arab Indonesia, Yogyakarta: Pustaka Progressif, 1997.

Nugroho, Muhammad Rois Rizal, Strategi Komunikasi Humas Dalam Mewujudkan Brand image SMA Al Islam 1 Surakarta, Skripsi S1 Fakultas Tarbiyah IAIN Surakarta, 2015.

Ramayulis. Ilmu Pendidikan Islam, Jakarta: Kalam Mulia, 2002.

Rangkuti, Freddy. The Power Of Brand, Jakarta: Gramedia Pustaka, 2004.

Robert, Bodgan Dan, Stevent J Tylor. Kualitatif Dasar-Dasar Penelitian, Ed, Afandi, A. Khozin, Surabaya: Usaha Nasional, 1993.

Rozi, Nanang Fatkhur, Pelaksanaan Strategi Pemasaran Jasa Pendidikan, Skripsi S1 Fakultas Ekonomi Universitas Negri Malang, 2007.

M. Sadat, Andi. Brand Belief: Strategi Membangun Merek Berbasis Keyaqinan, Jakarta: Salemba Empat, 2009.

Soemirat, Soleh & Elvinaro Ardianto. Dasar-Dasar public Relation, Bandung: PT Remaja Rosdakarya, 2012.

Sumihardjo, Tumar. Daya Saing Daerah Konsep Dan Pengukurannya Di indonesia, Yogyakarta: BPFE-YOGYAKARTA, 2002.

Supani, Jurnal Pemikiran Al-ternatif Kependidikan, Jurusan Tarbiyah STAIN Purwokerto, INSANIA. Vol.14.No. 3. 45-78.

Suparto, Robert. Analisis Pengaruh Persepsi Kualitas (Perceived Quality) terhadap citra merek (brand image) serta dampaknya terhadap sikap konsumen (Studi Kasus: SMA Kristen Ketapang 1), Skripsi S1 Fakultas Manajemen Binus University Jakarta, 2010.

Susanto, A.B Himawan Wijarnako. Power Branding (Membangun Merek Unggul Dan Organisasi Pendukungnya), Jakarta: PT. Mizan Publika, 2004.

Sutisna dan Pawitra. Perilaku Konsumen dan Komunikasi Pemasaran, Bandung: PT Remaja Rosdakarya.

Tjiptono, Fandy, Brand management & Strategy, Yogyakarta: Andi, 2005.

U, M Shabir. “Kedudukan Guru Sebagai Pendidikâ€, Jurnal Auladuna, Vol. 2, no. 2 Desember, 2015.

Widad, Khalisatul. Santunan Sembako Warnai Peringatan Maulid Nabi, Kharisma XVII, Februari-Juni 2010.

Zainal, Arnoldi. “Analisis Pengaruh Dan Kepercayaan Orang Tua/Wali Murid Dalam Memilih Sekolah Menengah Pertama Islam Untuk Putra-Putrinya (Studi Pada Sma Islam Al-Azhar 12 Rawangan)â€, Jurnal Aplikasi Manajemen, Vol. 11 No.1, Maret 2013.




DOI: http://dx.doi.org/10.22373/jid.v18i2.3244

Refbacks

  • There are currently no refbacks.


Jurnal Ilmiah Didaktika

Media Ilmiah Pendidikan dan Pengajaran

 


All works are licensed under CC-BY

Statistik Pengunjung

© Jurnal Ilmiah Didaktika 2019. Published by Center for Research and Publication UIN Ar-Raniry; All rights reserved.
This website has been viewed hit counter website times.
 
 
Indexed by: